To celebrate the Amazon Original ‘Bizcochito’ remix, Anaïs led the creation of an augmented reality mural on Melrose Ave, inspired by Rosalía's iconic chewing gum pose. Fans scanned a QR code to access the remix and an exclusive Instagram filter, bringing the mural to life and immersing them in the track’s vibrant energy. Attendees added faux gum to the mural, transforming it into a dynamic, evolving piece of art while sharing their experiences on social media.

Exclusive merchandise, including limited-edition T-shirts and collectibles, enhanced the event’s impact, blending music, art, and community. This innovative fusion of digital interaction and fan engagement deepened the connection with Rosalía's and Kiko El Crazy’s fanbase, boosting listenership during Amazon Music's exclusive release window.